At a time when surging coronavirus counts are once again muddying the outlook for consumers and business owners, MerchantE Chief Financial Officer Shim Steinmetz says the crisis has also provided a silver lining of sorts to nimble FinTechs that can solve merchants’ cash crunch problems. He told Karen Webster recently that smart FinTechs will listen to customers, take the market’s pulse and deliver the reasonably priced services that merchants need right now.
Steinmetz said there’s a big opportunity for FinTechs to provide analytics that make it easy for small- and medium-sized businesses (SMBs) to understand their businesses.